The Conversion Lift
On orders above $500, offering EMI or BNPL can lift conversion 30–80%. The cost (merchant subvention) is almost always covered by the incremental revenue.
What to Offer
How to Show It
Surface EMI/BNPL pricing on the product page ("From $89/month"), not just at checkout. The earlier the customer sees the smaller monthly number, the higher the add-to-cart rate.
Payomatix
One integration covers EMI across major issuers and BNPL across regional providers.