An API that isn’t comprehensible isn’t usable.
API has emerged as the new buzzword, it seems. No matter where you go, you will come across the word API being uttered by almost every technical peep. Are you someone working in the sectors of marketing, operations or revenue? If yes, it is not surprising that you have come here to visit this article because well, you probably don’t possess a clear knowledge as to what this technical term implies.
The technical jargon often seems to be a nuisance. But, guess what? This blog post will empower you with the correct knowledge as to what API integration is. If you are a non-technical person having been pushed to the technical world, we know how difficult things are for you to comprehend the basic terms.
Even if you are lost in the ocean of technicalities, don’t worry! We are here to take you out of the confusing sea of riddles and technical complexities. So, let’s now simplify the complex part, shall we?
API Integration Demystified!
To speak in simple terms, API or Application Programming Interface integration is the linkage or connection that has been established between two or more applications via their respective APIs to share data sources and crucial information.
With the growing popularity of e-commerce and online transactions among global consumers, various merchants, business stores and companies are now going for API integration. Wondering why? Well, this is because diverse businesses are now wishing to use data from several apps to enhance the efficiency and functionality of their respective business processes and thus retain customers by appeasing them with their highly developed services.
For a moment, consider this example. Imagine you own a company that has a Learning Management System or LMS and say, some other company possesses an Enterprising Resource Planning or ERP system.
A situation arises when you feel the need to communicate with the other company’s system to exchange data and come across new, relevant information. That’s when API integration comes to the rescue by letting you seamlessly exchange data and information between two systems in the most secure and efficient way possible!
Extremely sophisticated technologies are integrated into the pre-existing technological structure of the business. By sparking good connectivity and strong file-sharing facilities between various apps and sites, businesses get the chance to elevate the experiences of their consumers via API integration.
At the time of API integration, the internal functioning of the business apps stays unchanged. It is just that the APIs of the participating businesses need to be tremendously robust so that the integration takes place smoothly, without either of the APIs exhibiting failure of any sort.
API integration has now become synonymous with easier and faster business conduction. No wonder why the world of business is growing crazy over it! Quite a good concept to take your business game to the next level, what say?
Types Of API Integration With Examples
To ensure you have got a clear understanding of the technical concept of API integration, let’s have a look at a few types and examples that can cement your understanding of this innovative concept. The rise of online payments has resulted in the e-commerce sector being a great user of API integration. Various e-commerce sites and online businesses are now going for this integration to make data exchange with other apps or sites easier.
Just as you already know, various online business stores have got their order management systems. However, just processing and managing orders are not enough. Businesses need to have proper access to databases and servers to deliver excellent services to consumers.
Take the example of apps such as Goibibo and TripAdvisor. Do you know they function by collecting data from various hotels and airline services? And, by now, you obviously know the way they do it, right? Of course, by API integration!
No matter what kind of online service you wish to avail of, it is obvious that you have to pay for it. At this juncture, talking about the payment gateway API integration seems to be pertinent.
Being an online shopper, you have probably made online transactions several times to date. Whether you had paid online to order foods, book tickets, purchase apparel, cosmetic products or literally any merchandise in the past, you don’t get to see the actual monetary transaction that takes place at that time. It all looks so simple, isn’t it?
But, guess what? In the background, highly technical processes take place. Data transfer, verification of your credit or debit card details, and lots of technical events take place when you make online payments while purchasing various items and services at a plethora of online stores. It is the very payment gateway API that has been integrated into the e-commerce and online business sites to ensure fast, efficient and secured payments, and give customers a great experience while shopping online.
As the entire complicated technical process of online monetary transactions has been simplified by keeping the actual transaction out of sight for the consumers, the businesses emerge to become highly popular by expanding their customer base to a great extent. After all, payment gateway API integration within the various online businesses results in greater growth of their business.
If you wish to make payment processing for your business store an overly simplified act and attract consumers by your fast and efficient interface, here is a golden piece of advice for you. Wondering what that is? Well, Payomatix has emerged as a highly efficient platform in India that permits various businesses to integrate multiple PSPs all under a single API integration.
With Payomatix API, you gain access to the top-notch Payment Providers integration just in a single API. The smooth one-click checkout offered by the API makes Payomatix an incredibly good choice for every online business owner out there. With one integrated API of Payomatix, you can now offer 100+ payment methods to your customers. Now, isn’t that something pretty awesome?
The E-commerce market and business stores are booming, all because of the advent of API integration. After all, APIs are responsible for glueing together the company and its strong customer base.
It is not at all an arduous task to see how well the online market is going to experience tremendous growth in the coming days, thanks to the advent of various APIs and their integration with diverse online businesses. Keep enjoying smooth online transactions without having to worry about the security element. APIs ensure great speed and marvellous security.
If you own a business, don’t hesitate to go for the ultimate payment API integration of Payomatix. Try out and see the magic!